Hannover Messe: The crown affair of Industry Fairs


The main theme of Hannover Messe, the world’s largest Industrial fair is Industry 4.0. Vegam Solutions, a leading Industry 4.0 solutions provider is participating in the fair.


We have always been saying this.  The world is moving towards Industry 4.0.  Every manufacturing industry, especially which has customized demands from the customer has to go through an adaptation that is key for survival and success.  Now, this cannot be more pronounced when the mother of all industry fairs, Hannover Messe focuses on Industry 4.0 as flagship theme.  Now let us look at Hannover Messe – the world’s main industry fair before we talk about Vegam’s journey to Hannover Messe.  As quoted in Wikipedia – ‘The Hannover Messe (HM; English: Hanover Fair) is the world’s biggest industrial fair. It is held on the Hanover fairground in Hanover, Germany. Typically, there are about 6,500 exhibitors and 250,000 visitors.

The Hannover Messe started in 1947 in an undamaged factory building in Laatzen, south of Hanover, by an arrangement of the Britishmilitary government in order to boost the economic advancement of post-war Germany. The first fair was colloquially known asFischbrötchenmesse (Fischbrötchen fair) due to the exemptions in food rationing for the fair at this time. It proved hugely successful and was hence repeated on a yearly basis, contributing largely to the success of the Hanover fairground in replacing the then-East Germancity of Leipzig as the new major fair city for West Germany.

In the 1980s, the growing information and telecommunication industry forced the organizer Deutsche Messe AG to split the fair. TheCeBIT is a successful spin-off of the Hannover Messe.

This year, Hanneover Messe is focusing on Industry 4.0.   The theme covers various tracks – Industrial Automation, Industry 4.0,  Robotics, Digital Factories among many.  The success of Hanneover Messe has been its structure and sense of purpose.  It has four tracks – Exhibitions, Conference & Forums, Investment Lounge and Hosting Delegation and lead generation.   These tracks ensure that the participants get their value for money depending on their networking and participating objectives.

Our participation is to explore, learn and share our experiences in Industry 4.0 with the other participants in the biggest stage of the world.  Watch this space for more, as we share our experiences leading upto our participation in Hannover Messe.

-Ashok Subramanian

Ashok is a Business Strategist with Vegam Solutions. For more details email us at business@vegam.co